Dr Follicles

Print/Poster/Facebook/Banner Campaign

There are seventy-eight Barber Shops and three-thousand, two-hundred and eighty-one Hairdressing Salons listed in the Yellow Pages in the Melbourne and wider metro area. Many of them will compete on price, others on reputation and some by differentiation. Like giving away a free beer.

Famed for offering a free beer with every style or clipper cut, Dr Follicles is a Barber with a refreshing no-nonsense approach to hair. And with 23.5 percent of Victorians seeking out better haircuts, this honest, good old fashioned values, no nonsense message is working across Blogs, Twitter, Facebook and even the TV show Postcards...or is it just the promise of free beer?

Fin.